Zinvest were launching an AI powered investment app in the US and wanted to create a Youtube brand awareness campaign to encourage app downloads.
We created 2 main adverts for them and a series of 5 shorts to reinforce brand awareness and retention.
We produced each video in 3 formats (16:9, 9:16, 1:1) adhering to best practice and allowing the Youtube algorithm to serve up the best format for the device the viewer was using.
We created 2 main adverts for them and a series of 5 shorts to reinforce brand awareness and retention.
We produced each video in 3 formats (16:9, 9:16, 1:1) adhering to best practice and allowing the Youtube algorithm to serve up the best format for the device the viewer was using.
THE BRIEF
OVERVIEW
Zinvest are launching in the US and want to create a Youtube brand awareness campaign that will encourage app downloads.
CONTENT REQUIREMENTS
2x 10-15 second adverts.
The advert will introduce Zinvest app to prospective customers, communicating the value of its services. The animation is to increase brand awareness and should highlight features and benefits relevant to the audience
The advert will introduce Zinvest app to prospective customers, communicating the value of its services. The animation is to increase brand awareness and should highlight features and benefits relevant to the audience
TARGET AUDIENCE
Stock traders living in the United States aged 25-44. Chinese and Chinese-American investors in the US. Family is especially important to the Chinese audience, they adopt technology early, spend longer online and enjoy shopping for deals.
DISTRIBUTION
The video will be advertised on YouTube ads.
BRAND AWARENESS SHORTS
Each short was focused on an emotional trigger for the target audience to get maximum results, such as saving for a child's education or fear about the platform not being safe.
